Sport and beach pavilion debuts at Premiere Brasil
01/02/2013
Five Italian companies were central to the hall, including Arena, which came to Brazil with an eye on the 2016 Olympics.
The show welcomed 7,600 visitors and 128 exhibitors from 17 countries and offered a wide range of presentations, including trend forecasting by the show’s fashion director, Pascaline Wilhelm, and technological innovations in high performance fabrics by Arena R&D director Roberto Tiburzi.
Première Vision’s director of international shows, Guglielmo Olearo, said: “This edition of Premiere Brasil has reached a point of maturity, marking a time of evolution and new investments, including the arrival of differentiated spaces like Sport & Beach, geared towards to high-tech fabrics for sports.”
The next Brazilian edition of the show, which will take place on July 10 and 11, 2013, will be called Premiere Vision São Paulo, following the branding adopted for counterparts Premiere Vision Paris, Premiere Vision Moscow, Premiere Vision New York and Premiere Vision Shanghai.
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