Name change for six Premiere Vision-owned shows
18/09/2014
Trade-fair organiser Première Vision has announced a rebranding and name changes for the six fairs that take place twice-yearly at the Parc des Expositions Paris Nord – formerly Expofil, Première Vision, Cuir à Paris, Indigo, Modamont and Zoom.
The goal is to make the shows “more coherent and effective while benefitting, as a whole, from the reputation, image, global power and influence of the Première Vision brand”, said organisers.
From February 2015:
• Expofil becomes Première Vision Yarns
• Première Vision becomes Première Vision Fabrics
• Cuir à Paris, becomes Première Vision Leather
• Indigo becomes Première Vision Designs
• Modamont becomes Première Vision Accessories; and
• Zoom becomes Première Vision Manufacturing
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