Nike commits $50 to children’s sports project - sportstextiles: Lea SportsTextiles

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Nike commits $50 to children’s sports project

01/03/2013
As part of a strategy to improve children’s health in the US, Nike is to invest $50 million in schools and communities to encourage children to be fit and active.

First Lady Michelle Obama and US education secretary Arne Duncan joined Nike-sponsored athletes including tennis player Serena Williams at the launch of the Designed to Move programme in Chicago.

Nike CEO Mark Parker said: “All kids deserve a chance to realise their full potential and we believe creating active schools will help kids do better in school and most importantly in life.”

Part of the money will fund the Let’s Move! Active Schools programme, which will provide resources to teachers and parents and administrators to help them incorporate physical activity into the school day. In the US, only one in three children is active on a daily basis, according to the Designed to Move Framework.

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