Nike collaborates with cricketers for latest footwear launch

02/04/2013
Sportswear giant Nike has unveiled its most innovative cricket shoes, designed with the help of Team India cricketers Virat Kohli and  Ravichandran Ashwin and which are available in batting or bowling editions.

Mr Ashwin and former Australian captain Ricky Ponting joined the brand to launch Lunardominate and Lunaraccelerate, which feature Lunarlon cushioning technology.

“As a batsman, I’m looking for the right balance of support, stability and comfort from my shoes that enables me to focus 100% on my innings,” said Mr Kohli. “The margins for success at first class and test level cricket can be very small and so a comfortable, well-balanced shoe definitely helps.”

Mesh ventilation on the uppers of both shoes increases breathability. The forefoot flex grooves on the outsoles provide enhanced flexibility, while the spikes provide grip and stability.