PrimaLoft makes senior appointment - sportstextiles: Lea SportsTextiles

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PrimaLoft makes senior appointment

10/06/2013
Insulations provider PrimaLoft has hired a global manager of partnership marketing, with responsibility for developing marketing programmes with North American and Asian brand partners.

David Newey will also look after the company’s global marketing partnerships and will report to CEO Mike Joyce.

Mr Newey most recently worked as senior marketing manager for coatings manufacturer Valspar Corporation, where he developed distribution initiatives and its marketing and business strategies, and has also worked with brands such as Polarmax through an agency he established.

“David’s enthusiasm and creativity make him a strong fit for our team,” said Mr Joyce. “His proven client relations skills and innovative thinking will be an asset in developing PrimaLoft’s marketing strategies in cooperation with our diverse client base from around the world.”




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