PrimaLoft targets Australia and New Zealand - sportstextiles: Lea SportsTextiles

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PrimaLoft targets Australia and New Zealand

10/04/2014
US-based insulation provider PrimaLoft is eyeing expansion in Australia and New Zealand with the appointment of Carl Matthews, managing director of Devmark Trading.

Mr Matthews gains exclusive rights to sell PrimaLoft products, including performance fabrics and insulations within the outdoor, fashion and home furnishings markets.

Devmark supplies technical performance fabrics for the outdoor industry and Mr Matthews has previously worked with ASF Group, Mitsui and Pertex.

Mike Joyce, chief executive of PrimaLoft, said: “Carl Matthews understands the PrimaLoft brand, as well as our company’s mission and vision.”


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'Driving force’ behind PrimaLoft to retire 30/01/2014
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