PrimaLoft marketing manager proves himself
15/05/2014
The CEO of insulation manufacturer PrimaLoft has promoted David Newey to director of global marketing, crediting him with spearheading the brand’s relaunch.
Mike Joyce said: “He is playing a key role in nurturing relationships with our brand partners, which is critical to our evolution as a provider of comfort solutions to the outdoor, fashion, tactical and the home market categories.”
Mr Newey joined PrimaLoft as partnership marketing manager last June and worked on the launch of the company’s Performance Down Blends.
He previously worked as a senior marketing manager for coatings maker Valspar Corporation, and founded his own marketing agency.
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