PrimaLoft invests in man power
12/06/2014
Eileen Berner, based in the corporate headquarters in New York, will now manage the brand in North and South America as sales director of the Americas.
Chris Humphris, formally sales and marketing territory manager for Northern Europe and UK, now cover Europe and will support Mr Lagemann.
The company has also appointed staff in Scandinavia. Mats Jengard, an outdoor industry veteran who has worked for Norrona and WL Gore, has been hired as territory sales manager for Denmark, Norway, Finland, Iceland and Sweden.
Josef Kovacs joins the team as customer service representative for Asian brand partners, and will manage all orders and processes for customers in this region.
“Over the last few years, the PrimaLoft brand has grown extensively, both at home in North America and abroad. It is imperative we invest in the necessary staffing support now so we can take our brand to the next level for the future,” said CEO Mike Joyce.
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