PrimaLoft chosen for latest adidas range
20/01/2014
The design combines down with moisture blocking, water-repellent ultra-fine fibres to offer warmth, protection and comfort.
“PrimaLoft’s new performance down blends is a warmth and performance technology that has not been seen before in the market, and it will allow our athletes and customers to take their adventures further,” said Greg Thomsen, managing director of Adidas Outdoor US.
“Our Climaheat styles offer consumers three different levels of performance, dependent upon their personal needs, but each will provide superior warmth in all conditions.”
PrimaLoft launched its “hybrid insulation” at the start of 2014.
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