'Driving force’ behind PrimaLoft to retire - sportstextiles: Lea SportsTextiles

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'Driving force’ behind PrimaLoft to retire

30/01/2014
Insulations and fabrics producer PrimaLoft has announced that its vice-president of operations and a 16-year company veteran is retiring in March. 

Joe Rumiesz has been involved with every facet of the business, including product development, brand partnerships, marketing and sales.

“Joe has been the driving force behind PrimaLoft’s success,” said Mike Joyce, PrimaLoft CEO.

“His business and technological expertise, along with the great team he assembled, established PrimaLoft as a leader in the outdoor community. There is no question PrimaLoft would not be the strong, growing independent company it is today without his love for the brand and his wise guidance.” 

Greg Thomsen, managing director of adidas Outdoor US, PrimaLoft brand partner, added: “Joe is the epitome of a brand ambassador and partner. Whenever we’ve needed PrimaLoft’s support, he has always been there for us. We wish him the best of luck.” 


Related stories:

PrimaLoft marketing manager proves himself 15/05/2014
PrimaLoft targets Australia and New Zealand 10/04/2014

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