Sportswear sales veteran to head Columbia division
15/07/2013
Mr Hopcus will develop wholesale sales and distribution strategies for the company's Columbia and Sorel brands in the US and Canada.
He has been vice-president of global sales and market development at Keen Footwear since 2010. Before that, he served as president of North America at Icebreaker and was a member of the company's global brand leadership team. From 2002 to 2008, Mr Hopcus advanced through senior US sales positions at adidas USA, culminating as senior vice-president of US sales. Between 1991 and 2002 he worked for Nike, where he held various US and European sales management roles, including global sales director and international general manager for the company’s ACG outdoor business.
"Russ will be a great addition to Columbia's North American leadership team," said Mr Boyle. "He has spent his career leading sales organisations and developing customer-focused strategies and relationships to drive brand-enhancing growth."
Joe Craig, national apparel sales manager for the Columbia brand, has been promoted to vice-president of US apparel sales, reporting to Mr Hopcus. Mr Craig joined Columbia in 2009, following more than 15 years as principle of a US sales agency that represented the brand.
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