Adidas sees positive and negative in rising wages
09/08/2013
“The negative side is the costs getting higher, but on the positive side, there are more and more Chinese consumers who can buy our products, which will fuel growth,” he said.
He reiterated a sales forecast of a record EUR 2 billion from the football division for 2014, on the back of next summer’s World Cup in Brazil.
The recently launched Springblade running shoe, which has 16 blades made out of a high-tech polymer, is also expected to drive growth: “Springblade is truly another game changer is so many respects," added Mr Hainer. "Not only does it live up to the promise of explosive energy return, but its futuristic and iconic look is ideally suited for our long term target to win with the high school kids.
“Springblade has broken all of our e-commerce records, and is already among the top selling shoes with our retail partners. In fact, in the last week traffic to our adidas.com site in North America has almost doubled.”
Sales in the outdoor category in the second quarter were up 25%.
Share this story:
