Adidas to relaunch signature outdoor range - sportstextiles: Lea SportsTextiles

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Adidas to relaunch signature outdoor range

22/07/2014
Adidas to relaunch signature outdoor range
Adidas is relaunching its outdoor Terrex collection for spring/summer 15 which it says combines “highly functional material innovative ways of construction”.

Rolf Reinschmidt, senior vice-president of adidas outdoor, explained: “Inspired by our athlete’s input, we have developed new products that allow them to wear even fewer products with less weight, while keeping the same level of performance and safety.”

The range includes Terrex Agravic products including a wind jacket, a t-shirt and shorts which together weigh less than 300 grams.

The company said last year it expects sales of its outdoor segment to reach €500 million by 2015, up from €300 million in 2011 – an increase of 66%.

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