Rita Ora joins adidas promotion trail

12/09/2014
Rita Ora joins adidas promotion trail
Adidas’ new collection, designed in collaboration with singer Rita Ora, has been released in stores, following an intimate concert at the sportswear brand’s London flagship store.

The colour-block and pastel collection features skin tight body suits and skinny-fit shorts, and the singer has signed up for a three-season stint.

“I have always been a fan of Adidas Originals and respect what they stand for in their fearlessness and originality,” said Rita. “I worked very closely with Adidas to put a personal touch in every piece with connections to my music, my career and my life.”

Guests at the afterparty included Daisy Lowe, Nick Grimshaw, Jessie Ware, Henry Holland, Professor Green and Nicola Roberts.

Image: Rita Ora sings to crowds at adidas' London flagship