London gaming event to celebrate adidas’ Predato - sportstextiles: Lea SportsTextiles

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London gaming event to celebrate adidas’ Predator boot

29/08/2014

German sportswear firm adidas has organized a four-day gaming event celebrate the launch of the Predator Instinct Football boot.

At the event in London, adidas will give fans an opportunity to test their football skills in a bespoke lifesize video game arena within which a team of ‘hunters’ armed with a laser gun will stalk their prey.

The live experience is designed to combine two of the 14-19 year old core audiences' loves – football and gaming.

The PredatorInstinct live event forms part of a campaign to mark the 20th anniversary of the adidas Predator, which has been worn by players including David Beckham and Zinedine Zidane.


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