Puma debuts ‘Forever Faster’ concept - sportstextiles: Lea SportsTextiles

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Puma debuts ‘Forever Faster’ concept

07/08/2014
Puma debuts ‘Forever Faster’ concept
Puma has formally launched its new brand platform, Forever Faster, which it says represents its aim to become the "fastest sport brand in the world”.

Forever Faster signifies the “desire to quickly identify product designs and innovation, trends and style and bring them into the marketplace in a more dynamic manner” said the German company. “As well as a brand platform, Forever Faster is a company mentality.”

Usain Bolt, the world’s fastest man (pictured), will feature in adverts alongside footballers Mario Balotelli, Sergio Agüero and Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team. 

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