World Cup 2014: how the sports brands fared in the first phase
27/06/2014
Of the 16 countries vying for a place in the quarter-finals, eight are from the Americas, six from Europe and two from Africa. None of Asia’s four representatives at the finals in Brazil qualified for the knock-outs.
Perhaps of greater interest to readers of sportstextiles is that, of the 16 teams to have come through the group stages, the number kitted out by adidas (Germany, Nigeria, Argentina, Mexico and Colombia) and Nike (Brazil, the US, the Netherlands, Greece and France) is five each. The industry’s third-biggest football brand, Puma, is represented in the next phase of the competition by four teams: Algeria, Chile, Switzerland and Uruguay.
Interestingly, although only five of the original 32 finalists had kit from slightly less prominent sports brands, two of these have made it to the knock-outs: Costa Rica, supplied by Italian brand Lotto, and Belgium, whose kit supplier is small Swiss sports brand Burdda.
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