Indian cricket captain to back low-cost sports chain
28/08/2013
A former Reebok executive, Sajid Shamim, has talked to media about a deal between him, another investor, Parvinder Singh, and Rhiti Sports, the company that manages Mr Dhoni’s endorsement deals, to start the retail venture. Mr Dhoni is already a brand ambassador of FitSoul.
Mr Shamim said he and his partners wanted to set up low-cost outlets selling sports apparel, footwear and equipment in smaller towns close to big cities. He said having India’s cricket captain as part of the set-up would bring credibility and provide a “pull factor” for FitSoul.
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