Adidas unveils ‘safer’ cricket helmets
04/09/2013
Simon Cartwright, adidas vice-president for cricket, said: “It’s vital that batsmen feel comfortable and confident in their equipment – particularly an important item like a helmet. We are constantly looking for ways to improve the performance and safety of our cricket products, so we were excited to see Ayrtek’s pioneering helmet and to be part of its further development and broader commercialisation.”
The adipower cricket helmet range follows a research, design and testing programme which began with an investigation into the most common causes of head injuries.
Tom Milsom, co-founder of Ayrtek, said: “Most head injuries are caused by the ball being able to penetrate the gap between the faceguard and the helmet’s peak; the faceguard making contact with the head or face during ball impact; batters being struck on the relatively unprotected back of the head; and the proximity of a helmet’s grille to the batter’s temple. The adipower cricket helmet range is specifically designed to reduce the likelihood of these occurring.”
The flagship model, the RawTek helmet, features a carbon fibre and Kevlar shell paired with a patented liner.
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