Nike pushes sports participation in underserved Turkey
17/09/2013
At the heart of the campaign is a film featuring football players Burak Yilmaz and Didier Drogba, runner Gamze Bulut, volleyball player Naz Aydemir and basketball players Engin Atsür and Birsel Vardali.
“Everyone can enjoy the thrill of being active and playing sports - it isn't something that is only reserved for professional athletes,” said Murat Gun, Nike Turkey brand marketing director. “We’re challenging the idea that sport is difficult and only rewarding at the professional level. By highlighting the fun nature of sport and enabling people to enjoy movement, we're showing that they can achieve amazing things and surprise themselves in the process by just doing it.”
“The campaign encourages young people to move and be active. Playing any kind of sport helps you to grow personally,” said Mr Drogba.
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