Puma pushes boat out with America's Cup innovati - sportstextiles: Lea SportsTextiles

News

Puma pushes boat out with America's Cup innovations

20/09/2013
As a corporate backer of extreme sailing races the America's Cup the Volvo Ocean Race, Puma expects its investment in gear for extreme sailing conditions will be beneficial for other sports.

"Because sailing gear is very technical, Puma learned a vast amount about working with new materials and sourcing new factory options. Benefits are long term because this knowledge can transfer to other categories within the company," said a spokesman for Puma.

Sailing helped the German group define its in-house CELL system used to describe different functions of its performance products; "drycell" helps keep wearers dry, while "visicell" is a product with high visibility.

The 34th America's Cup is under way in San Francisco.





Related stories:

Louis Vuitton returns as America’s Cup title partner 27/10/2023
Puma supports orphanage with recycled-denim footwear collection 18/03/2014

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.