United Arrows to promote merino in Japan
The Woolmark Company has teamed up with Japanese retailer United Arrows as part of the ‘Merino Wool. No Finer Feeling’ fibre advocacy campaign. The two-year partnership aims to raise awareness of the potential wool can have within the apparel and sportswear sector.
United Arrows claims to be the fastest-growing top-tier retailer in Japan. A delegation from the company carried out a research tour and met with Australian woolgrowers in September to help source the most appropriate merino wool for the company’s apparel range.
In-store promotions across United Arrows’ 38 stores will start on October 15 with the aim of highlighting the collaboration as well as the inherent benefits of merino.
"Wool items will be widely highlighted at United Arrows for the 2013-14 autumn-winter season," senior executive officer Naoki Ota said.
"We visited Australia in September to discover the natural origin of merino wool, and we are planning to develop promotional activities which tell the benefits and the high level of quality of wool products to Japanese consumers."
CEO Stuart McCullough added: "The Woolmark Company is proud to be partnering with United Arrows, sharing the rich history and provenance stories of Australian Merino wool with a country that places great respect on history and tradition. We hope that the collaboration allows Japanese consumers to enjoy the modern beauty and versatility of Merino wool."
