Film celebrates 50 years of Woolmark
29/04/2014
Known for his surreal short web animations, Cyriak has taken footage from The Woolmark Company's archives to showcase fashion from the 1960s through to today, and highlight the role wool has had within the global fashion industry.
"Condensing a journey through 50 years of fashion into one minute was always going to be a surreal experience, and in a way the models at fashion shows seem like living photographs to me, so it made sense to create a dream-like living photo-montage out of them," said Cyriak.
Launched in 1964, more than five billion products now display the Woolmark symbol and it has become the best-known textile brand in the world.
Image: A "kaleidoscopic mash-up of fashion" from the 1960s through to today
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