Former REI executive joins bluesign
Outdoor and apparel industry expert Kevin Myette has joined Switzerland-based bluesign technologies as director of customer relationship managemenet (CRM) for North America. In his new role, Mr Myette will oversee all bluesign operations in North America.
“His deep understanding of how brand organisation research, design and source products globally will be a key asset in this role,” a company statement said.
Mr Myette oversaw product quality, research and testing, private brands information systems and product sustainability programmes at outdoor gear and apparel retailer REI, where he worked for more than 26 years.
He was co-founder of the Outdoor Industry Association (OIA) Sustainability Working Group (SWG), which led to the creation of the Eco Index and the Higg Index under the Sustainable Apparel Coalition (SAC).
