Survey to pinpoint new outdoor consumer segments
01/05/2014
"The scope of this project goes far beyond a traditional segmentation study,” said Christie Hickman, vice-president of market and consumer insights for OIA.
“It is essential for the industry to understand the growing market opportunity that exists beyond its traditional core customers. This insight of the new landscape is needed to drive OIA’s efforts to understand what the outdoor business of the future will need to be.”
Working with consultancy Egg Strategy, initial findings are expected to be published by the end of the year.
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