US: Outdoor sales improve in July
15/08/2013
Apparel sales increased 9.5% to $152.4 million for the month, driven primarily by outerwear sales - much of it pre-season liquidation - and, to a lesser extent, rain gear and sportswear.
Outdoor footwear sales posted a steeper decline in July versus the recent trend, down 12.4% to $190 million. Most footwear categories declined for the month, with the exception of technical hiking, which was the only category to post positive growth.
Sales of hardgoods increased 7.9% to $467.9 million, a similar level of growth as June. Sales of camping equipment, one of the largest segments within hardgoods, maintained a strong growth rate for the month.
The Outdoor Industry Association supports more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services.
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