Spalding adds footwear division to basketball offering
02/12/2013
The Russell Athletic-owned brand markets apparel and accessories alongside basketballs and hopes to become a “one-stop shop” for the sport.
"Spalding has been an industry leader in innovation introducing such products as Infusion, Neverflat and Rookie Gear basketballs," said David Zumbach, vice-president of Spalding Footwear. "We will now bring that same innovative spirit to on-court performance basketball footwear."
Mr Zumbach, who leads the new division, joined Spalding in 2010 as the vice-president of Spalding International and has assembled a team to design, procure and deliver the collection.
Mr Zumbach was previously president of Johnston and Murphy and Dockers Footwear and held leadership positions at Nautica footwear, Reebok, Rockport and Nike.
Joining him will be Steve Sunderland as vice-president of marketing. Mr Sunderland has held positions at Ellesse, Kangaroos, Reebok and Converse.
The shoes will feature shock-abosrbing D30 Pulse Technology and will be in stores by autumn 2014.
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