Work collectively to promote change, says Nike
04/02/2014
Hannah Jones, who took part in the WEF annual meeting in Switzerland in mid-January, said Nike’s vision includes harnessing innovations to design out waste.
“While Flyknit and other Nike-led technologies have greatly advanced the integration of sustainability and performance, materials innovation is not a problem we can solve alone. Creating a sustainable palette of materials would be disruptive to the world of making, but it’s also incredibly complicated,” she said.
“It is clear that no single company, organisation or government has the ability to tackle this innovation challenge on their own. Instead, the innovations required to create the future will require new models of collaboration. We need to catalyse capital, capabilities, science and technology and resources far beyond the boundaries of our own supply chain.
“By working with other companies, NGOs, government agencies and stakeholders across the system, we can build a shared vision for addressing our toughest sustainability challenges. By tapping into this collective genius, we will all be better positioned to advance our business models and innovate at entirely new levels.”
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