Archroma to take part in Shanghai summit
10/03/2014
During the event, which will take place in Shanghai on March 12 and 13, Paul Cowell, apparel and interior marketing manager for Archroma in Asia, will present on how chemical innovation can support developments in sports textiles by introducing effects such as brighter colours, water resistance, dirt repellence, heat management, cosmetic ingredients release, as well as hygiene and moisture management.
With the growing awareness of consumers and NGOs about how products are made, Archroma said in the build-up to the event, brands and retailers are under growing pressure to come up with technologies not only offering function and fashion, but also allowing a much lighter footprint on the environment and the health and safety of the consumers and the future generations.
Share this story:
