Gore aims new technology at 223 million hikers
14/05/2014
“Hiking is a huge market and a very exciting one,” said WL Gore’s business leader for sports footwear, Achim Loeffler, at a launch event near Munich on May 12.
He explained that, after a series of different studies, WL Gore has calculated that there are 223 million hikers in its target markets worldwide, which excludes South America and Australia. It used what it says is a widely accepted definition of a hiker as someone who takes part in the activity at least five days per year.
“We believe that Gore-Tex Surround will offer hikers increased breathability and, as a result, drier, cooler feet,” Mr Loeffler continued. “We think around 15.5 million hikers per year will be interested in shoes that offer this.”
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