Adidas quick off the mark with World Cup celebrations

14/07/2014
Adidas quick off the mark with World Cup celebrations
Within hours of Germany’s victory in the FIFA World Cup Final in Rio de Janeiro, the adidas headquarters in Herzogenaurach in Germany was decorated by an enormous photograph of the national team celebrating. The image was on a banner the height of a five-storey building.

Adidas was in a no-lose position as the final kicked off: it is the official kit supplier to both sides, Argentina and Germany. Its home nation won the game with a goal from Bayern Munich attacking midfielder, Mario Götze, seven minutes from the end of extra time.