Jack Wolfskin eyes China
22/07/2014
Speaking of the maturing market in Europe, which saw overall growth of 2.8% in volume and 3.1% in value last year, Michael Rupp said: “We have to remember that this is Europe. Other markets offer tremendous growth opportunities for outdoor brands, for instance Russia and China, where outdoor activity is only just being discovered. It has a huge population, great space and an abundance of outdoor opportunities.
“As a brand and the industry, we see an opportunity in China and believe we are at the beginning of the next growth spurt.”
Image: Michael Rupp discusses the outdoor market at a press conference in Germany
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