Only France and Germany are back to pre-recession figures for boardsports

06/08/2014
Only France and Germany are back to pre-recession figures for boardsports
The European Surf Industry Manufacturers’ Association (EuroSIMA) has released details of its most recent market analysis. The association, which is based in Hossegor on France’s Atlantic coast, prepared the analysis in partnership with specialist market research firm NPD Group.

New figures show that the worldwide boardsports market experienced steady growth
in 2013 for the second year in a row. “Pulled upward by non-core products such as lifestyle products and apparel, our segment is increasingly occupying a strong position in streetwear fashion,” EuroSIMA said.

It pointed out, however, that growth is most significant in the US and Chinese markets, but Europe is still the second-largest market behind the US and France on its own is the third-largest market in the world.

The figures put the value of the global sports market in 2013 at €277 billion, with boardsports accounting for €46.3 billion of this. The French market was worth €2.4 billion.

Italy, France, Germany, the UK and Spain combined represent 63% of the European boardsports market, and even here, in terms of apparel and footwear rather than hardware, only Germany and France produced higher turnovers in 2013 than in 2008.