Silicon Valley executive to help Abacus grow
Golfwear brand Abacus Sportswear, the official supplier of the 2015 European Solheim Cup Team, has appointed Anu Uus as chief financial officer to “strengthen its structure and build for growth”.
Ms Uus was previously vice-president of sales at Systems Engineering Research Corporation, based in Silicon Valley, and Chief Financial Officer at Sundquist Components, one of Sweden’s leading manufacturers of polymer materials.
Despite the recession, the Swedish technical clothing brand has continued to prosper, achieving a steady growth of its global market share in recent years and a strengthening of its brand on the international golf arena.
Following a strong start to 2014, Abacus Sportswear anticipates promising pre-season sales for its new Spring-Summer 2015 collection.
“Such promising landmarks have given us the confidence to tackle new markets and bolster our presence in existing ones,” said its CEO, Sven-Olof Karlsson. “With Ms Uus joining the Abacus team, we trust it will not only help further our expansion and enable us to identify new sales opportunities, but also grow the company over the next 5 years, especially in Europe.”
