Finisterre to take London by storm
05/11/2014
Until recently, Finisterre’s only shops were at its St Agnes workshop and headquarters and an outlet store in nearby Falmouth.
Earlier this year, it embarked on retail collaborations with board brand Gulfstream in Braunton, North Devon, and with Wait in central Paris. But opening its own London shop represents an even more important development for Finisterre.
“After 12 years, we’re excited to be opening our first London store,” the brand said. “We have a vision to promote cold water surfing, build products for it and lead in both.”
The store’s location will be in Earlham Street, near Covent Garden. Opening day is November 21.
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