Kering reports “pivotal” year for Puma
17/02/2015
It said 2014 was “a pivotal year” for Puma, because the brand accelerated the implementation of its strategy and action plan. Puma achieved revenues of just under €3 billion in 2014, a slight decrease, 0.4%, compared to the figure for 2013.
Across Sport & Lifestyle, Kering achieved revenues of €3.2 billion, again flat compared to 2013.
Footwear remained Puma’s largest product category, representing 42.9% of sales, with business picking up in the last three months of the year, Kering said.
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