Footwear growth shows Puma 'on right path' - sportstextiles: Lea SportsTextiles

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Footwear growth shows Puma 'on right path'

06/05/2015
Puma has surprised the board with its first-quarter sales of €821 million, 4.4% higher than in the same three months last year.

The increase was mainly driven by footwear, following the launch of the Puma Ignite in February.

CEO Bjørn Gulden said: “Puma‘s first quarter sales grew slightly stronger than expected. This was mainly caused by a very positive development in footwear. We are working very hard to improve our product offer, and although we know we have some ways to go, we feel that this growth in footwear confirms that we are on the right path.

"The negative development in currencies had a significant negative impact on our gross profit margin and operational expenses. We do work hard to counter these negative currency effects, but do not have enough leverage to fully neutralise the impact and have therefore adjusted our outlook for the full year earnings."

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Role shifts at Puma 02/10/2015
Puma takes punt on footwear to turn fortunes around 24/07/2015
Puma to launch 'running' eyewear through sister brand tie-up 08/07/2015
Puma appointment to grow athlete portfolio 30/03/2015
Puma says industry will raise prices next year 20/03/2015
New head of retail at Puma 10/03/2015
Puma adds Outlast to ‘coolest shoe in golf’ 17/02/2015
Kering reports “pivotal” year for Puma 17/02/2015
Rihanna named Puma creative director 16/12/2014
Puma’s chief commercial officer steps down 08/12/2014
Puma Q3 results “better than expected” 11/11/2014

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