Puma to launch 'running' eyewear through sister - sportstextiles: Lea SportsTextiles

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Puma to launch 'running' eyewear through sister brand tie-up

08/07/2015

German sports brand Puma is to collaborate with Kering Eyewear for a range of sunglasses, including designs for running and playing golf.

It will finish its contract with supplier Charmant in January and team up with its sister brand for the Collezione Uno range.

“A new phase in the world of eyewear is beginning for us,” said Bjørn Gulden, CEO of Puma.

“Puma’s new brand positioning as a true sports brand means that we need to offer eyewear collections that are able to go beyond the expectations of athletes and to guarantee better performance thanks to continuous quality research and innovation.”

 


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