Rihanna’s first product as Puma’s creative direc - sportstextiles: Lea SportsTextiles

News

Rihanna’s first product as Puma’s creative director: a creeper

15/09/2015
Rihanna’s first product as Puma’s creative director: a creeper
Singer Rihanna, who was named Puma’s creative director last December, has launched her first product for the brand: a creeper.

The thick-soled shoe has a suede upper and is described as “a little bit punk”.

“I am so excited to finally introduce the creeper to the world,” said Rihanna. “Partnering with Puma has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin.”

Related stories:

Puma adds another celebrity to design roster 08/03/2017
Puma to increase focus on female customers 09/11/2015
Role shifts at Puma 02/10/2015
Puma expands Bolt’s shoes to cross-training 21/08/2015
Chemical management tool points suppliers in ZDHC’s direction 28/07/2015
Puma takes punt on footwear to turn fortunes around 24/07/2015
Puma to launch 'running' eyewear through sister brand tie-up 08/07/2015
Puma sells “iconic” footwear brand to New York group 01/07/2015
Nike outstrips rivals as top footwear choice for US children 17/06/2015
Revenues up for Yue Yuen 11/06/2015
Big-brand supplier reports another 10% rise 14/05/2015
Puma develops cooling technology with Jamaican athletes 27/04/2015
‘Good start’ for Puma 23/04/2015

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.