Nike outstrips rivals as top footwear choice for US children
17/06/2015
Children’s Place accounted for 5.4% of sales, followed by Crocs with 5.2.%. The other brands in the top 10 were Stride Rite, New Balance, Converse, Toms, adidas, Puma and Skechers.
Matt Powell, sports industry analyst at NDP, said: “Athletic footwear and apparel has become the wardrobe of choice for many kids as well as their parents, most of whom have grown up with athletic brands themselves and naturally seek the same for their children.
“Much of the growth in children’s footwear has come from increases in average selling price. The price increases are being driven by indulgent millennial parents buying shoes for their kids, the rise in Classic and Marquee basketball which carries higher price points, and the trend of teen girls buying boys’-sized shoes, which are less expensive.”
Buyers purchased an average of 2.4 pairs of children’s shoes online during the year.
Image: The newly released Nike children’s basketball shoe, KD7 Frozen
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