Puma adds another celebrity to design roster
08/03/2017
The company confirmed on social media that rapper Big Sean (pictured) will join its creative team. He will also serve as a brand ambassador. He will work alongside Puma’s designers to create an exclusive collection, which will be released in Spring 2018, as well as serving as the face of this summer’s Puma Classics campaign.
“I decided that this was the best path for me creatively, and we’ve been hard at work making sure this first collection is something special,” he said.
Adam Petrick, Puma’s global director for brand marketing, added: “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and Puma’s sports heritage coming through.”
Image courtesy of Puma.
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