Rihanna named Puma creative director - sportstextiles: Lea SportsTextiles

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Rihanna named Puma creative director

16/12/2014
Rihanna named Puma creative director
Singer Rihanna has joined sportswear brand Puma as creative director of the women’s business, covering footwear and apparel.

She will "directly influence collections“ as early as 2015, working in partnership with Puma's product creation team.

Bjørn Gulden, CEO at PUMA, said: “Signing Rihanna is a fantastic step. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand."

Related stories:

Puma adds another celebrity to design roster 08/03/2017
Footwear growth shows Puma 'on right path' 06/05/2015
Puma appointment to grow athlete portfolio 30/03/2015
New head of retail at Puma 10/03/2015

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