Puma to increase focus on female customers
09/11/2015
"The launch of the first Puma By Rihanna shoe, the Creeper, has been extremely successful and most retailers have sold out within hours or days,“ said Bjørn Gulden.
He also said his was pleased with growth in all product categories in the third quarter, and that footwear sales increased for the fifth quarter in a row.
"The continued volatile currency trends in some markets and the weakness of the euro, especially towards the US dollar, continues to put pressure on gross profit margin, OPEX, and net earnings. We have taken and will continue to take countermeasures but, as already indicated in the last two quarters, we cannot fully offset these negative impacts on our earnings. Good feedback from retailers, better sell-out and a solid order book validate our outlook for the fourth quarter and allow us to confirm our full-year guidance.“
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