Five successive years of record revenue for Wolverine

17/02/2015
Outdoor footwear group Wolverine Worldwide has reported a 2.6% increase in revenue for 2014, reaching a record figure of $2.76 billion.

This performance represents five successive years of record revenues for Wolverine.

The company has announced plans to increase brand-building investments in 2015 in an effort to “deepen connections with consumers”. It will spend around $30 million on this initiative this year.