Lumberjack targets 30% growth in 2015
17/03/2015
Now owned by Turkish group Ziylan, the company says it will invest in the development of women’s and children’s lines, to diversify from its traditional male styles, and upgrade its production and distribution chains.
“These ambitious goals are driven by a consolidation in the domestic market, and above all the doubling of European and world markets,” said CEO Andrea Vecciato.
It will “redefine” its suppliers, “bringing much of the production to the Mediterranean basin”.
In Italy, it will embark on an extensive marketing campaign and set up a “qualified distribution” network. It is also hoping to expand in new markets in South America.
Share this story:
