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Adidas eyes robotics-led manufacturing return to Europe

10/06/2015
Most of the 258 million pairs of shoes adidas produces each year are made by outsource manufacturing partners in low-cost Asia, but according to a new report from Reuters, which the company has drawn attention to on social media, that could soon change.

It said in the report on June 10 that cheaper, faster and more flexible robots mean footwear manufacturing could make a return to manufacturing in Germany attractive because costs would be competitive and it would speed up delivery.

Reuters said some commentators are referring to this phenomenon as a new industrial revolution. It said adidas is working with the German government, academics and robotics firms on new technologies that it hopes will trigger “as significant a shift” in the footwear industry as the move led by Nike in the 1970s to produce in Asia.


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