Merrell taps Tough Mudder market - sportstextiles: Lea SportsTextiles

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Merrell taps Tough Mudder market

06/11/2015
Merrell taps Tough Mudder market
Footwear brand Merrell has signed a multi-year sponsorship of Tough Mudder obstacle event.
Tough Mudder is also launching Tough Mudder Half, whic, Merrell will also sponsor.

Jim Gabel, president of Merrell, said: "Tough Mudder shares our vision of wit and grit, and together we are committed to inspiring others to overcome obstacles by eliminating barriers to enjoying the outdoors."

The growing obstacle course market has presented opportunities for outdoor and footwear brands, keen to tap into demand.

(‘Mud run apparel, an underserved niche’, WSA Sept/Oct 2013, available to download in the technical library.)

Related stories:

Merrell exec heads to Saucony 20/10/2015
Merrell aims to “bridge the gap” with cross-over shoe 18/09/2015
Under Armour to outfit mud event 05/12/2011

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