Circular manufacturing will beat fast fashion, professor predicts
04/12/2015
Professor Evans, who is director of research in industrial sustainability at the university’s Institute for Manufacturing, told the conference that circular manufacturing means keeping all the molecules, fibres and fabrics in a product for as long as they add value and said he thinks Patagonia’s programme of encouraging its customers to repair and keep wearing old garments instead of buying new ones is a good example.
“It’s the opposite of fast fashion,” the professor said. “We’ve done a lot of analysis on this and what I think is that fast fashion is the most dangerous challenge of our time. People are spending money every week and building up credit-card debt just to belong to the fast fashion system.”
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