Performance categories boost Puma sales, though earnings falter
19/02/2016
It said the main reasons for the drop in earnings were the high value of the US dollar, plus higher levels than in previous years of operating expenditure, with more money going into marketing, retail upgrades and technology.
Commenting on the figures, chief executive, Bjørn Gulden, said he felt the company had strengthened the Puma brand during 2015, presenting “better products” and improving co-operation with retail partners.
“We have seen progress in our performance categories,” he added, “led by running and training.”
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