Court finds for adidas in dispute over stripes
24/02/2016
The Court of Justice of the European Union has dismissed an appeal from Belgian footwear company Shoe Branding Europe claiming that it should be allowed to bring to market athletic shoes with two stripes.
Adidas opposed the Belgian company's branding in a long-running dispute, eventually won the support of the Court of Justice in Luxembourg on February 24.
Shoe Branding Europe had argued that its use of two stripes instead of three and of stripes that were different in length made its footwear look different from that of adidas, but the authorities announced the similarity was still not enough to avoid confusion among consumers.
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